Friday, September 23, 2016

Online growth remains modest this holiday season

E-commerce may lose some appeal among shoppers this holiday season.
 
While some industry analysts are predicting more than 15% increases in e-commerce growth during the 2016 shopping season, NetElixir’s “2016 Holiday Outlook” report predicts that e-commerce growth may only hit 11%. This conservative gain is being blamed on earlier-than-usual promotions and purchasing of holiday gifts; retailers’ use of online marketplaces rather than exclusively selling directly on their sites, and the uncertain political environment.. . . more

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