TechCrunch got an aisle-side view of how Instacart's people and technology come together on location at Costco in San Francisco. And one thing’s clear: The San Francisco startup has changed grocery stores for good.
According to the company’s Chief of Operations Ravi Gupta, one of Instacart’s primary innovations isn’t all that high-tech. The startup secures exclusive lanes in grocery stores to which it sends a high volume of orders, and staffs them with a “CBT” (cashier-bagger-tagger).
Instacart’s shoppers — who pick up all the items that customers order online, then pay for and pack them before delivery — breeze through Instacart-only express lanes at stores like Costco, Whole Foods and regional grocers.. . . more