Historically speaking, presidential elections have a dampening effect on retail sales leading up to Election Day: The debates heat up, consumers tune in and shopping trips are put on hold. But this year's election cycle has been anything but typical. Analysts say the highly politicized rhetoric of both candidates has made the current election an even bigger distraction for consumers, causing some concern for retailers as they execute their holiday strategies.
Retailers will need to stay nimble over the next few
months to capture the attention of shoppers as the presidential election
grows nearer.. . . more