Tuesday, September 27, 2016

Holiday Retail Ecommerce Sales Will Grow 17% this Year

US Retail and Retail Ecommerce* Holiday Season Sales Growth, 2010-2016 (% change)Retailers in the US should not only be stocking store shelves and adding employees to their brick-and-mortar locations this holiday season. They also need to make sure their supply and fulfillment centers will be able to keep up with strong online demand in November and December. That’s because US ecommerce sales will jump 17.2% this holiday season, according to eMarketer’s holiday sales preview forecast.

This holiday season—which eMarketer defines as November and December—total retail sales will increase 3.3% over the same period last year to $884.50 billion. Holiday retail ecommerce salse will jump to $94.71 billion, representing 10.7% of total holiday retail sales—the largest portion ever.. . . more

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