Thursday, September 15, 2016

Holiday forecast: Higher sales, more online shopping

The holiday shopping frenzy has begun, and it is shaping up to be more digital than ever.

Summer has barely said goodbye, but consumers nationwide have already turned their attention to the holidays. In fact, nearly one third of consumers, and nearly half of parents, began holiday shopping before Labor Day.

These findings were revealed in the second annual “Holiday Consumer Pulse Poll” from Rubicon Project, a report based on 1,003 interviews among U.S. shoppers. Americans plan to spend on average $1,175 this holiday season, a 12% jump over last year, with consumers slightly more likely to buy lots of smaller items rather than one big-ticket item, the report said.. . . more

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