The first generation to grow up online — Gen Z— is also poised to rank as the most demanding consumer group in history.
That’s according to a new report from Fung Global Retail &
Technology, which warns that retailers, restaurants and leisure
companies will have to adapt to the wants and needs of Gen Zers (refers
to those born in 2001 and later.
Having grown up with social media and assuming instant access to
almost all things digital, from music to video to information, Gen Z
want it all — and they want it now as they acquire apparel, cosmetics
and experiences.. . . more