West Elm doesn’t believe in cookie-cutter stores. The home furnishings retailer will open its location in the state of Rhode Island, in Providence’s Wayland Square neighborhood on Sept. 1. The 11,473-sq.-ft. store will incorporate unique design elements that pay homage to Rhode Island’s history and coastal proximity.
The space has an overall coastal theme, with vintage fishing buoys sourced from the Brimfield Flea Market strung on ropes on the back of the customer checkout. The front of the counter is crafted from reclaimed tin ceiling panels in a unique scalloped pattern.. . . more