Wednesday, August 31, 2016

Sears reenters category it exited four years ago

Sears Holding Corp. is hoping to capitalize on the upswing in home improvement projects.
 
The retailer announced it is bringing back paint and related accessories to its stores under three different brands: Craftsman, Weatherbeater and Easy Living. It’s the first time the Craftsman brand will be extended to the paint category. 
     
Sears will test the new offerings in 23 stores nationwide before a chainwide rollout.. . . more

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