Wednesday, August 24, 2016

Sears moves to elevate apparel offerings with fashion-forward, in-store concept

In an unusual move for a retailer that has not invested much in the way of its physical assets recently, Sears is launching an in-store shop concept, called Showcase at Sears, which will feature some 10 European and Latin America apparel brands – most available for the first time in the United States. The shops will feature men’s, women's and children’s apparel, along with women's shoes, intimates and handbags. Apparel styles will range from fast fashions to fitness to professional looks, with prices ranging from $10 to $175.
 
The concept will initially launch in five New York-area stores this fall, including The Galleria at White Plains (White Plains, N.Y.), Green Acres Mall (Valley Stream, N.Y.) and Newport Centre Mall (Jersey City, N.J.). Sears is building 10,000 to 15,000-sq-ft. Showcase boutiques within the existing apparel footprint of each location that will be staffed by dedicated associates.. . . more

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