Brick-and-click retailers, those with physical stores and an online shop, can use the rich data ecommerce provides to encourage online shoppers to visit the retailers’ physical stores or pop-up shops.
Many traditional retail businesses with one or more physical shops, stores, or boutiques are also online merchants. Sometimes these businesses think of online operations as a separate sales channel. But there are many ways to integrate physical stories with sales made online. There are also opportunities.. . . more