For decades, universities were notorious for their dearth of nearby retail options other than the college bookstore and perhaps a convenience store. Retailers were often more interested in expanding to suburban neighborhoods where families have more disposable income. And campuses have added challenges such as that they often empty out during the summer.
But with the suburbs already saturated with stores, retailers are increasingly courting college students as they look for new sources of growth. The rise of online shopping and smaller-format stores is also helping to fuel the budding campus retail wars.. . . more