Advanced Sports International has bought the nation’s largest bicycle retailer, Performance Bicycle, including its 106 stores, private-label brands Forte, Spin Doctor, Transit and Scattante, and online businesses Performancebike.com and Nashbar.com.
The move could help ASI compete with rivals Trek, Specialized and
Giant, which have opened corporate-owned stores or retail partners. All
three have been squeezing out competing brands from retail floors. ASI
can now capitalize on Performance’s position as an omnichannel retailer
with its strong internet business as well as brick and mortar.. . . more