Wednesday, August 17, 2016

ASI buys Performance Bicycle

Image result for performance bike storeAdvanced Sports International has bought the nation’s largest bicycle retailer, Performance Bicycle, including its 106 stores, private-label brands Forte, Spin Doctor, Transit and Scattante, and online businesses Performancebike.com and Nashbar.com.

The move could help ASI compete with rivals Trek, Specialized and Giant, which have opened corporate-owned stores or retail partners. All three have been squeezing out competing brands from retail floors. ASI can now capitalize on Performance’s position as an omnichannel retailer with its strong internet business as well as brick and mortar.. . . more

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