The firm hired to create a visual identity for the newly wedded Ahold and Delhaize sought to incorporate the heritage of the two 100-plus year-old brands in a "joyful, friendly and welcoming" expression intended for internal employees as much as external audiences.
new "Lion King" logo, incorporates the crown from Ahold and Delhaize's
iconic lion, London-based design firm FutureBrand said.. . . more