Monday, July 11, 2016

Why Barnes & Noble Is Getting Into Beauty

 Right across the aisle from a stack of College of William & Mary sweatshirts at the Barnes & Noble campus bookstore in Williamsburg, Virginia, there’s a display with over 50 lipsticks and lip glosses.

The lip products, by Lipstick Queen, sit next to items from Bliss’s new makeup line, and adjacent to bottles of Living Proof dry shampoo, Butter London nail polish, and Philosophy Pink Frosted Animal Cracker shower gel. The mini beauty store is wedged between the cookbook and art book sections.. . . more

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