The dust is clearing from the aftermath of the second annual Amazon Prime Day, and the industry can now see how well the online sales extravaganza actually performed.
According to official figures from Amazon, this year’s Prime Day was the e-tail giant’s biggest single day ever. Customer orders surpassed Prime Day 2015, Amazon’s previous top sales day, by more than 60% worldwide and more than 50% in the U.S. It was also the biggest day ever for Amazon devices globally, as well as a record Prime Day for each Amazon device category including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices.. . . more