Tuesday, July 5, 2016

Retail Sales During Core Back-to-School Shopping Months Will Climb

US Retail Back-to-School Season Sales, 2012-2016The back-to-school season will follow a disappointing 2015 holiday season and winter for many US retailers, but the remainder of 2016 should bring some moderate improvement. eMarketer expects US retail sales will increase 2.6% in 2016, up from 1.4% growth in 2015.

Although a modestly better US retail climate should provide a tonic for some iconic retail brands, such as Macy’s, Target and Best Buy—which posted disappointing earnings in Q1 2016—it won’t be a cure.. . . . more

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