New research from The NPD Group is quite clear. Roughly two-thirds of all consumers who shop for clothes do so at off-price outlets. Their purchases represent 75 percent of all the clothing purchased across all of retail.
Drilling down, older consumers (45+) make up more than half of those buying apparel in off-price stores. Older Millennials between 25 and 34 make up about 16 percent. Each group increased its share of off-price purchases in the last year, according to NPD.. . . more