Adidas is doubling down on its relationship with Kanye West, the outspoken entertainer who doubles as a fashion designer.
The German sportswear giant and West are expanding their very successful Yeezy brand via a new partnership called adidas + Kanye West.
The new venture, which will be led from adidas’ Portland headquarters, will include retail stores that will serve as “distinct hubs” for Yeezy product. It is the biggest partnership Adidas has ever launched with a non-athlete.. . . more