Friday, July 15, 2016

Another look at Amazon Prime Day

Amazon provided some general data on the performance of Prime Day, but now more information is coming out courtesy of several third-party analysis providers.
 
According to Hitwise, a division of Connexity, Amazon.com registered 81.6 million visits from U.S. mobile and desktop browsers on July 12 (date of the second annual Amazon Prime Day). While impressive, Hitwise finds the number of visits to the website fell about 6% below the 86.4 million visits it estimated the e-tail giant received on the first Amazon Prime Day (July 15, 2015) when there were an estimated 86.4 million visits.. . . more

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