Sears has been exploring ways to further exploit its house brands as it struggles to find a path forward.
While the company has suffered from declining sales in recent years and has seen its rival J.C. Penney move back into the appliance business -- one of the few areas where
Sears remains strong -- it does still own some well-known and
well-regraded brands. Now the company plans to leverage that strength by
adding Kenmore-branded televisions, DieHard tires, and five new
products for the connected home under the Kenmore and Craftsman labels.. . . more