Tuesday, June 28, 2016

Sears House Brands Are Tackling the Smart Home

Sears has been exploring ways to further exploit its house brands as it struggles to find a path forward.

While the company has suffered from declining sales in recent years and has seen its rival J.C. Penney move back into the appliance business -- one of the few areas where Sears remains strong -- it does still own some well-known and well-regraded brands. Now the company plans to leverage that strength by adding Kenmore-branded televisions, DieHard tires, and five new products for the connected home under the Kenmore and Craftsman labels.. . . more

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