Monday, June 13, 2016

Pizza concept Midici hits accelerator on growth

Midici restaurantMidici: The Neapolitan Pizza Company was founded in June 2015 by Amit Kleinberger, CEO of the 500-plus-unit frozen yogurt chain Menchie’s. It’s a build-your-own-fire-baked pizza concept in the Neapolitan tradition, but one with a much more premium positioning that stands out from the crowd of fast-casual pizza players that includes leaders Blaze Pizza, MOD Pizza and Pieology.

Still, like those solidly in the fast-casual space, Midici jumped into aggressive franchise growth with only one unit open. The brand has about 100 franchisees that have signed on to open 352 units across the U.S. over the next five years, Kleinberger said.

Fifteen restaurants are scheduled to open in 2016, followed by another 50 locations in 2017.. . . more

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