Whole Foods has been cutting prices to try and shed its "whole paycheck" image.
But it's still one of the most expensive places to buy food,
according to Wedbush Securities analysts.
They compared prices at Whole Foods stores in half a dozen
cities to those at various competing supermarkets to determine
which stores were cheaper.
They found that Whole Foods is about 15% more expensive than
other "conventional" supermarkets, such as Kroger, Wegmans, and
Safeway.. . . more