Thursday, June 16, 2016

Guess who's shopping at dollar stores? Well-to-do millennials

Victoria Marin, a 35-year old author and educator, used to spend hundreds of dollars at large party-goods retailers on supplies that ended up in the trash can.

But a visit to the neighborhood Dollar General store, mainly to stock up on cheaper paper napkins and plastic cups, completely changed the way she shopped.

She realized the store was more like a small supermarket, where she could buy groceries, Christmas decorations and even apparel at much cheaper prices than at a Walmart or a Shop Rite.. . . more

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