Wednesday, May 11, 2016

Why the Biggest Big-Box Stores Survive

In the story of American retail, historians generally trace the birth of the big-box store back to 1962. That’s the year that three enduring names entered the retail landscape: Walmart, Target, and Kmart. Back then, these big-box stores broke the rules by simply being huge in store size and offering a wide variety of products. As historian Marc Levinson told NPR, “We're talking about stores that were gigantic for their time, and that meant they might have about 50,000 square feet of space.”

The sheer size of big-box stores overwhelmed and impressed. Americans embraced them for the next 40 years, driving to these hulking outposts of consumerism to buy all kinds of things.. . . more

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