Wednesday, May 4, 2016

Why a big clothing retailer is trying an Amazon Prime-like subscription

Image result for lands end retailerLands’ End is promoting on its website a new program it is calling the Canvas by Lands’ End Circle Membership. For $50, customers can receive free shipping and free returns on all Canvas by Lands’ End purchases, as well as 20 percent off all full-price purchases, among other perks, such as early access to sales.

Essentially, its Lands’ End’s version of Amazon Prime. And it might serve as test of whether that model can work for stores that don’t have the e-commerce Goliath’s “everything store”-style selection.. . . more

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