Thursday, May 5, 2016

The Limited unveils off-price Backroom brand

The Limited on Monday announced its lower-priced Backroom at The Limited brick-and-mortar effort.

The Limited said that Backroom stores are distinguished from its flagship brand by lower prices, and different from its outlet stores because apparel is specially made for Backroom locations. Backroom merchandise will also be available at outlet stores.

The first six Backroom at The Limited stores rolled out earlier this year at malls and shopping centers in Ohio, New Mexico, Georgia, Texas, New Jersey and New York. Additional locations will launch throughout this year. . . . more

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