The store is making a comeback. Even online pure plays are laying down bricks and mortar, setting up “shop-in-shop” stores and large flagships to keep pace in the multichannel world.
And within this channel, physical stores are enhancing their digital
capabilities. For example, Nordstrom allows shoppers to text with
personal stylists and even purchase a suggested item by simply texting
“buy.” They can also enjoy curb-side pickup via text while the H&M
store in New York’s Times Square allows customers to pay for items in
their dressing room.. . . more