Tuesday, May 24, 2016

Stores Make a Comeback: Becoming a Hub for an Array of Customer Services

Image result for nordstrom in store technologyThe store is making a comeback. Even online pure plays are laying down bricks and mortar, setting up “shop-in-shop” stores and large flagships to keep pace in the multichannel world.

And within this channel, physical stores are enhancing their digital capabilities. For example, Nordstrom allows shoppers to text with personal stylists and even purchase a suggested item by simply texting “buy.” They can also enjoy curb-side pickup via text while the H&M store in New York’s Times Square allows customers to pay for items in their dressing room.. . . more

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