Friday, May 6, 2016

Macy's Woos Millennials With Ramped-Up Wedding Business

del_amo_i_do_se_121864-2Macy’s wants more shoppers to say “I do” to its wedding business.

The department store chain is stepping up its nuptials game in the hopes of winning a bigger slice of the $60 billion U.S. wedding pie. Among other moves: Macy’s is adding higher-end bridal jewelry to its assortment and training its army of personal shoppers to advise anxious couples.. . . more

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