On a call with analysts following its mixed first-quarter results, which sent the company's shares lower, CEO Marvin Ellison outlined how the retailer is positioning itself to connect with a new era of shoppers, whom many argue are no longer interested in visiting department stores.
That strategy includes lessening
the company's dependence on weather-sensitive categories such as
apparel, and beefing up its offerings in areas that can't easily be
replicated online or duplicated by others in the space. Namely, Penney
is expanding its Sephora shop-in-shops, accelerating its InStyle beauty salon rollout, and pushing forward with its tiptoe into appliances.. . . more