Tuesday, May 17, 2016

Guess what? JC Penney is now ahead of the curve

Customers browse the make-up area at a Sephora USA store inside a J.C. Penney store in Brooklyn, New York.On a call with analysts following its mixed first-quarter results, which sent the company's shares lower, CEO Marvin Ellison outlined how the retailer is positioning itself to connect with a new era of shoppers, whom many argue are no longer interested in visiting department stores.

That strategy includes lessening the company's dependence on weather-sensitive categories such as apparel, and beefing up its offerings in areas that can't easily be replicated online or duplicated by others in the space. Namely, Penney is expanding its Sephora shop-in-shops, accelerating its InStyle beauty salon rollout, and pushing forward with its tiptoe into appliances.. . . more

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