Monday, May 16, 2016

Boring stores are crushing Macy's


Pedestrians walk by Macy’s flagship store in Herald Square on Wednesday in New York City.Macy's is emerging from a four-year, $400 million renovation of its Manhattan flagship store, adding 100,000 square feet of new retail space, a sixth-floor Italian restaurant and a floor just for millennials. (If only more of them had visited before.) The department store is struggling to figure out how to make its physical stores more appealing to get shoppers through the front doors.

"We need to work hard to make the brick-and-mortar experience a lot more exciting," Macy's CFO Karen Hoguet said during a conference call with analysts Wednesday.. . . more

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