Monday, April 18, 2016

Survey: Which direction is CPG spending heading?

Consumers are taking stock of their financial health and how it will affect their decisions to make CPG purchases in the coming months.

According to the new first quarter 2016 IRI Consumer Connect survey, 67% of respondents feel their financial health will improve in the next six months. As a result, CPG spending will generally improve, but shoppers have some specific needs and wants to fulfill.. . . more

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