Primark’s new Boston store sells so many candles “you’d think they didn’t have electricity,” joked George Weston, chief of London-listed parent Associated British Foods, said Tuesday. At least Bostonians seem to enjoy the luxury of heated bedrooms: demand for flannel pajamas was so weak Primark had to ship its inventory to Spain.
Such are the “learnings” of the fashion chain’s expansion across the Atlantic. It has two U.S. stores so far—the other in King of Prussia, Pa., near Philadelphia—and three more due to open in the Northeast. Trading is “encouraging” but financial details were thin.. . . more