Millennials want same things in stores as they do online
When it comes to shopping in stores, “digital natives” want the same technological conveniences they have come to expect online.
According to a new research report from Euclid Analytics, “Bringing
Digital Engagement In-store,” 67% of millennial adults age 18-34 would
be very or somewhat likely to use in-store WiFi for faster checkout via
an exclusive VIP line. This compares to 60% of Gen Xers 35-54 and only
38% of baby boomers age 55 and older.. . . more