Tuesday, April 19, 2016

Michaels crafts responsive merchandising strategy

Michaels Companies Inc. is tailoring its promotions, markdowns and prices to current customer demand.

The arts and crafts retailer is deploying Revionics merchandising solutions including the vendor’s promotions, markdown and price suites.

By leveraging Revionics’ solutions, Michaels hopes to be able to proactively listen, sense and shape demand in response to its customers. As a result, the arts and crafts retailer intends to deliver high-impact pricing, promotions and markdowns.. . . more

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