Macy’s ranked as the department store of the year in the Harris Poll’s 28th annual EquiTrend Stud, which recognizes the strongest brands based on consumer response.
In coming out on top, Macy's unseated Kohl's, which has held the
honor since 2012. Macy's also showed one of the largest brand equity
increases (+7%) over a three-year period. . . . more