Friday, April 29, 2016

How Dunkin' Donuts is taking aim at Starbucks

Image result for dunkin donuts latteDunkin' Donuts is going after Starbucks' coveted customers by more aggressively featuring espresso drinks like lattes and macchiatos.

In a phone interview, Dunkin' CEO Nigel Travis said espresso drinks have traditionally accounted for a "fairly small" mix of the doughnut chain's beverage sales, especially when compared with rival Starbucks. But Travis said Dunkin' has started to change that with the introduction of its macchiato last year.. . . more

No comments: