Retail CFOs are bullish on online sales growth, but they are focusing fewer dollars on building out their online presence in 2016 as they look instead to enhance the in-store experience in response to omnichannel expectations.
That’s one of the findings of BDO’s 10th annual Retail Compass Survey
of CFOs which found that, following several years of ramped-up
investment, only 9% of CFOs say they will invest the most capital in
their e-commerce channels, down from 22% last year. By contrast, 31%
plan to invest the most capital in redesigning and remodeling stores, up
from 9% in 2015.. . . more