Wednesday, March 16, 2016

REI reaches new peak in revenue and dividends

Fueled in part by more than a million new members, REI reported record revenue in 2015 and a record amount given back to its members.

The outdoor co-op Tuesday reported revenue of $2.4 billion, up 9 percent from $2.2. billion in 2014.

Comparable store sales, meaning sales at stores open at least a year, were up 7 percent. Digital sales were up nearly 23 percent, driven by a redesign of rei.com, according to the co-op.. . . more

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