Tuesday, March 22, 2016

Kohl's targets bargain hunters at new Off/Aisle stores

The items in the store are marked with color coded "spot" tags. The price for that color is the price of the item.Kohl's Corp.'s new Off/Aisle store has a polished concrete floor, sleek lighting fixtures and a way of pricing merchandise that is very different from the Menomonee Falls retailer's traditional department stores.

No coupons or special discounts here. At Off/Aisle, everything has a "spot" price. Items with an orange circle on the tag are $4; items with a blue circle, $6. Prices range from $4 to $70, most on the lower end of that scale.

Kohl's opened its first Off/Aisle store in New Jersey in June. The two Milwaukee-area stores — in Wauwatosa at the Mayfair Collection and on Sunset Drive in Waukesha — are its second and third.. . . more

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