When Rent the Runway launched more than six years ago, it became an early player in the so-called “sharing economy” boomlet and amassed millions of customers who wanted a taste of catwalk style without the hefty pricetag. Now, the company is announcing a new iteration of its designer clothing rental model that will serve as a key test of just how far shoppers want ride the sharing wave — especially when it comes to their closets.
Wednesday, Rent the Runway launched its Unlimited app, a program
that allows customers to pay a monthly fee of $139 to receive three
items at a time that they can keep for as long as they want.. . . more