Wednesday, March 23, 2016

Are women ready to rent their work wear? Rent The Runway bets yes.

When Rent the Runway launched more than six years ago, it became an early player in the so-called “sharing economy” boomlet and amassed millions of customers who wanted a taste of catwalk style without the hefty pricetag. Now, the company is announcing a new iteration of its designer clothing rental model that will serve as a key test of just how far shoppers want ride the sharing wave — especially when it comes to their closets.

On Wednesday, Rent the Runway launched its Unlimited app, a program that allows customers to pay a monthly fee of $139 to receive three items at a time that they can keep for as long as they want.. . . more

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