A passing reference at the end of a conference call about Amazon.com’s possible plans for physical stores by General Growth Properties' CEO has taken on a life of its own with speculation raging that the online retailer will soon open 400 stores.
Amazon.com did open its first physical bookstore last fall in Seattle
amid great fanfare. And other retailers that were born online have
dabbled in operating physical stores in a movement dubbed
“clicks-to-bricks” that appears to be gathering momentum. How Amazon.com
went from opening a single store to opening as many as 400 locations
stemmed from comments General Growth Properties CEO Sandeep Mathrani
said at the very end of the company’s fourth quarter conference call.. . . more