Monday, January 25, 2016

Department store anchors at malls face a new demographic of shoppers


Interior corridor on the east side of the Mall of America in Bloomington, Mn. on Thursday, August 14, 2014.  (Pioneer Press: Scott Takushi)The American middle class is disappearing, and with it, the mall anchor store.

The middle-of-the-road shopper, neither low-end nor high-end, who in recent years has become elusive for shopping malls -- is the reason Macy's, Sears, and J.C. Penney are shutting stores.

-- The number of households living below the poverty level has doubled since 2008, according to the U.S. Department of Agriculture's Food Stamp Program. With that, disposable income has decreased.
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