The title of this article is a phrase that has become ubiquitous to a degree that is almost startling. Despite the fact that many people in many industries (I openly include myself) have yet to figure out exactly how it all works and how best to use it, companies of all sizes and sorts are rushing to “social networking” or “social media” with a frenzy unmatched since the very advent of the internet.This frenzy over the usefulness – indeed, the absolute necessity - of a social media strategy for essentially any kind of business has been trumpeted lately in all manner of headlines and articles in both mainstream and industry news: . . more
















































