Real estate experts say finding the perfect spot for a store means pinning down the place where the hard numbers crisscross with the idiosyncrasies of consumersWhen searching for a great location, retailers have a lot to think about. On some issues, like traffic and parking, they can get quantifiable data. They may also consider consumer psychology. For example, when studying the area surrounding a prospective site, many retailers “draw the line at the railroad tracks. I'm not sure why, but railroad tracks are a psychological barrier,” said Steve Ewbank, executive vice president of Planned Community Developers, residential/commercial developers based in Sugar Land.
The late Robert Onstead, a founder of Randalls, felt the same way about freeways, Ewbank said.
He had a Randalls at Murphy Road at U.S. 59, Ewbank recalled.
“He couldn't get people to cross under the freeway overpass,” and he closed the store.
“Onstead used to say, ‘You pay for a good site one time. You pay for a bad site every day.' ”. . .
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